What is SEO? SEO stands for Search Engine Optimization. It's an online marketing technique focused on growing search engine results. One of the most important aspects of SEO is making your website easy for both users and search engine robots to understand. When you type words in search engines such as google or bing and click search, what appears first is a product of great SEO. And as you may know from experience, you rarely go past the first results page when searching onl